Current mission → Fonds Prévention Argile
FREN
Two years in a row, one month to help five teams of Setec experts turn their idea into an MVP: business model, user journey and first screens.
At a glance
In one month, on my own with five teams of experts, help each of them ship an MVP on extremely specialised topics: industrial waste, flood forecasting, LiDAR data…
For each team, a clearer business model, a precise user journey and visuals of the main screens. Some of the projects have since become companies in their own right.
Juggling five topics at once leaves little room for user research: I would have liked to test the ideas more with future users.
Making myself understood by experts who knew neither my job nor what I could bring them, and becoming an expert on a technical topic in record time.
Setec is one of Europe's leading engineering firms. In 2022, the company launched an intrapreneurship programme: five internal teams, each with a product idea, and one month to turn it into an MVP. My role was to support all five of them, on my own, from framing to the first screens.
The topics were extremely specialised:
It's a project I'm quite proud of, because it was intimidating. I was on my own, facing experts who didn't know my job or what I could bring them.
Before drawing anything, I spent a lot of time understanding everything: their vocabulary, their constraints, their expectations. I asked a huge number of questions, sometimes even challenging the business models. FigJam was a great help for laying out the ideas with each team.
To keep up the pace on five projects in parallel, I built a design system from the components shared across Setec's various entities. It served as a single source of truth and let me produce the interfaces much faster. That didn't stop me from getting very little sleep that month!
At the end of the month, each team left with:
These deliverables supported the pitches at the end of the programme. It was a heavy workload, but an extremely rewarding one.
In 2023, I supported five new projects, once again on very technical topics:
I followed the selected projects for a few months, then left before they launched. Some have since become companies in their own right, and I know my work is still being used today. Despite the complexity of the topics, I managed to make myself understood, speak their language and meet their expectations: the mission was a real success.